A Culture of Success
Celebrating the Montreal Prototcol
Montréal, Canada
The Client
The Montreal Protocol on Substances that Deplete the Ozone Layer is the landmark multilateral environmental agreement that regulates the production and consumption of nearly 100 man-made chemicals referred to as ozone depleting substances (ODS).
The Project
To celebrate the 25th Anniversary of the Montreal Protocol, the organisation wanted to create an interactive “documentary” covering the organisation’s history and achievements. The problem was that key players to be interviewed were spread across the globe.
It was decided to take advantage of an upcoming conference on climate issues in Montreal, Canada which most leaders would be attending as an opportunity to get them on tape. Across multiple days and working around their crowded schedules, world leaders were brought into a greenscreen studio created onsite and interviewed in English, French and Chinese about their involvement with the protocol.
The result was a 30 minute interactive piece that both told the story, but also acted as a media library from which content specific video could be downloaded and re-purposed.
The Solution
It was decided to take advantage of an upcoming conference on climate issues in Montreal, Canada which most leaders would be attending as an opportunity to get them on tape. Across multiple days and working around their crowded schedules, world leaders were brought into a greenscreen studio created onsite and interviewed in English, French and Chinese about their involvement with the protocol.
The Results
To promote their Women’s Leadership Summit, GitHub needed a partner to craft a visual identity. Based on the success of that initial engagement, they partnered with us again to create persona-based content to educate, engage, and connect with their audiences.
tools & technologies
- To promote t
- heir Women’s
- Leadership Summit,
- GitHub needed a partner
- to craft a visual identity
We support our work in these areas through toolbox – a series of digital “magazines” that provide relevant, shareable content that guides and re-inforces our work.
