You know that your nonprofit has stories to tell. World-changing stories. Stories that no one else can share. But you’re still bogged down trying to figure out your strategy.

Sound familiar? Content strategy and planning are tough for nonprofit organizations. You have the kind of inspirational material that for-profit businesses can only dream of… but your goals and resources are a little more complicated.

Most blogs about content marketing strategies will talk about having a clear sales plan, knowing your customers’ pain points, and maximising the return on investment. But those ideas don’t fit neatly into the marketing plan for a nonprofit. You don’t solve problems for your target audience; instead, you’re asking for their support. And while you need to get plenty of value for money, profit isn’t your highest goal.

This guide to content strategy is designed for nonprofit marketing teams. We’ll look at:

How to plan a strategy that suits your organisation and mission.
How to professionalise your content process while making budgets and resources stretch further.
The 5 key traits of every successful nonprofit content strategy.
We’ll also share some examples of excellent content from nonprofit marketing teams.