The Montreal Protocol on Substances that Deplete the Ozone Layer is the landmark multilateral environmental agreement that regulates the production and consumption of nearly 100 man-made chemicals referred to as ozone depleting substances (ODS).
To celebrate the 25th Anniversary of the Montreal Protocol, the organisation wanted to create an interactive “documentary” covering the organisation’s history and achievements. The problem was that key players to be interviewed were spread across the globe.
We decided to take advantage of an upcoming conference on climate issues in Montreal, Canada which most leaders would be attending as an opportunity to get them on tape. Across multiple days and working around their crowded schedules, world leaders were brought into a greenscreen studio created onsite and interviewed in English, French and Chinese about their involvement with the protocol.
The result was a 30 minute interactive piece that both told the story, but also acted as a media library from which content specific video could be downloaded and re-purposed.
We support our work through toolbox – a series of digital “magazines” that provide relevant, shareable content that guides and re-inforces our work.
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